{"id":3304,"date":"2021-09-09T07:25:26","date_gmt":"2021-09-09T06:25:26","guid":{"rendered":"https:\/\/balatonneked.com\/?p=3304"},"modified":"2021-09-09T07:25:28","modified_gmt":"2021-09-09T06:25:28","slug":"a-borturizmus-kerult-a-vendeglatas-fokuszaba","status":"publish","type":"post","link":"https:\/\/balatonneked.com\/en\/2021\/09\/09\/a-borturizmus-kerult-a-vendeglatas-fokuszaba\/","title":{"rendered":"A borturizmus ker\u00fclt a vend\u00e9gl\u00e1t\u00e1s f\u00f3kusz\u00e1ba"},"content":{"rendered":"<p>\u0150szi forgalom\u00e9l\u00e9nk\u00edt\u0151 kamp\u00e1nyba v\u00e1gta a fejsz\u00e9j\u00e9t a <strong>Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g<\/strong>. A szezon meghosszabb\u00edt\u00e1s\u00e1n k\u00edv\u00fcl a kamp\u00e1ny c\u00e9lja az, hogy reflektorf\u00e9nybe \u00e1ll\u00edtsa a hazai borvid\u00e9kekben rejl\u0151 potenci\u00e1lt <strong>\u2013 olvashatjuk az MT\u00dc <a rel=\"noreferrer noopener\" href=\"https:\/\/mtu.gov.hu\/cikkek\/a-borturizmus-all-az-szi-kampany-fokuszaban-2452\" target=\"_blank\">honlapj\u00e1n<\/a>.<\/strong><\/p><p>Id\u00e9n \u0151sszel \u00e9rdemes \u00faj szemmel felfedezni Magyarorsz\u00e1got, \u00e9s m\u00e9g jobban megismerni, milyen \u00e9lm\u00e9nyeket k\u00edn\u00e1lnak haz\u00e1nk borvid\u00e9kei. Ezt \u00fczeni a most indul\u00f3, 6 hetes \u0151szi kamp\u00e1ny, amelyben m\u00e1r mark\u00e1nsan megjelenik az egyes borr\u00e9gi\u00f3k saj\u00e1t arculata \u00e9s m\u00e1rk\u00e1ja. A kamp\u00e1nytervez\u00e9s sor\u00e1n ism\u00e9t az adatokat h\u00edvta seg\u00edts\u00e9g\u00fcl a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g, \u00edgy mindenkihez c\u00e9lzottan azon borr\u00e9gi\u00f3nak a hirdet\u00e9sei jutnak el, amelyek a legrelev\u00e1nsabbak a sz\u00e1m\u00e1ra. A kamp\u00e1nyhoz 6 k\u00fcl\u00f6nb\u00f6z\u0151, borr\u00e9gi\u00f3nk\u00e9nt m\u00e1s \u00e9s m\u00e1s hirdet\u00e9s k\u00e9sz\u00fclt, ezek jelennek majd meg az \u00f3ri\u00e1splak\u00e1tokon, nyomtatott \u00e9s online fel\u00fcleteken, illetve a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Az im\u00e1zsfilm a sz\u00fcreti id\u0151szakban a boron, gasztron\u00f3mi\u00e1n \u00e9s borvid\u00e9keken kereszt\u00fcl inspir\u00e1l \u00faj helyek felfedez\u00e9s\u00e9re, amely online \u00e9s telev\u00edzi\u00f3s csatorn\u00e1kon is l\u00e1that\u00f3 lesz.<\/p><p><strong>K\u00f6nnyid L\u00e1szl\u00f3<\/strong>, a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g vez\u00e9rigazgat\u00f3-helyettese kiemelte: az MT\u00dc elk\u00f6telezett a borturizmus \u00e9s annak sz\u00e9les k\u00f6r\u0171 n\u00e9pszer\u0171s\u00edt\u00e9se ir\u00e1nt. Fontos eleme a gasztron\u00f3mi\u00e1nak, \u00e9s kiemelked\u0151 szerepe van az orsz\u00e1gim\u00e1zs-form\u00e1l\u00e1sban is. Az idei kamp\u00e1ny \u00fajdons\u00e1ga, hogy a kor\u00e1bbi ny\u00e1ri kamp\u00e1nyhoz hasonl\u00f3an, adatvez\u00e9relt eszk\u00f6z\u00f6kkel sz\u00f3l\u00edtja meg a k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9lcsoportokat, \u00edgy p\u00e9ld\u00e1ul az egyre mark\u00e1nsabb szegmenst k\u00e9pvisel\u0151 fiatal koroszt\u00e1lyt is.<\/p><p><strong>Borr\u00e9gi\u00f3nk\u00e9nt \u00faj arculat<\/strong><br><br>A borr\u00e9gi\u00f3k most bemutatkoz\u00f3 saj\u00e1t arculata t\u00falmutat a kamp\u00e1nyid\u0151szakon, hiszen a j\u00f6v\u0151ben ennek az elemeit \u00e9s \u00fczeneteit haszn\u00e1lja majd az MT\u00dc a hazai borturizmus n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re. Az arculat nem teljesen \u00faj kelet\u0171, hiszen a 2019-ben bemutatott k\u00f6z\u00f6ss\u00e9gi magyar borm\u00e1rk\u00e1n \u2013 Magyar Bor, Szem\u00e9lyesen \u2013 alapszik. Az \u00faj log\u00f3kat, valamint a szlogeneket, \u00fczeneteket minden magyar bor\u00e1szat szabadon haszn\u00e1lhatja, felt\u00fcntethet\u0151k a pinc\u00e9szetek helysz\u00edn\u00e9n, nyomtatv\u00e1nyaiban, online fel\u00fcletein \u00e9s a rendezv\u00e9nyeken. Az \u00faj arculat alapj\u00e1n k\u00e9sz\u00fclt borturisztikai kiadv\u00e1nyok \u00e9s t\u00e9rk\u00e9pek pedig m\u00e1r let\u00f6lthet\u0151k a <a href=\"https:\/\/bor.hu\/\">bor.hu<\/a> weboldalr\u00f3l, nyomtatott form\u00e1ban pedig a Tourinform h\u00e1l\u00f3zat irod\u00e1iban lehet \u0151ket beszerezni.<\/p><p><strong>G\u00e1l Zsombor<\/strong>, az MT\u00dc borturisztikai szak\u00e9rt\u0151je hangs\u00falyozta: fontos \u00faj\u00edt\u00e1s, hogy mostant\u00f3l a borvid\u00e9keket fel\u00f6lel\u0151 6 borr\u00e9gi\u00f3 szerepel a marketingben, amelyek egys\u00e9ges logika ment\u00e9n kaptak itthon \u00e9s a nemzetk\u00f6zi piacon is j\u00f3l kommunik\u00e1lhat\u00f3, az adott r\u00e9gi\u00f3 jellegzetess\u00e9geit er\u0151s\u00edt\u0151 arculatot. A borturizmus egyre fontosabb r\u00e9sz\u00e9t k\u00e9pezi az orsz\u00e1gm\u00e1rk\u00e1nak, a f\u00f3kusz a teljes desztin\u00e1ci\u00f3s \u00e9lm\u00e9nycsomagon van. Ennek ment\u00e9n \u00fajult a <a href=\"https:\/\/bor.hu\/\">bor.hu<\/a> is.<\/p><p>A hat borr\u00e9gi\u00f3 \u00e9s a hozz\u00e1juk rendelt \u00faj szlogenek a Magyar bor \u2013 Szem\u00e9lyesen m\u00e1rkakoncepci\u00f3 \u00e9gisze alatt az al\u00e1bbiak szerint alakultak:<\/p><p>Balaton borr\u00e9gi\u00f3: Pezsg\u00e9s, borok, vitorl\u00e1k \u00e9s Te szem\u00e9lyesen<\/p><p>Duna borr\u00e9gi\u00f3: \u00cdzek, borok, pincefalvak \u00e9s Te szem\u00e9lyesen<\/p><p>Fels\u0151-Magyarorsz\u00e1g borr\u00e9gi\u00f3: Hegyek, borok, t\u00f6rt\u00e9nelem \u00e9s Te szem\u00e9lyesen<\/p><p>Fels\u0151-Pannon borr\u00e9gi\u00f3: Hit, bor, kult\u00fara \u00e9s Te szem\u00e9lyesen<\/p><p>Pannon borr\u00e9gi\u00f3: V\u00f6lgyek, borok, napf\u00e9ny \u00e9s Te szem\u00e9lyesen<\/p><p>Tokaji borr\u00e9gi\u00f3: D\u0171l\u0151k, borok, \u00f6r\u00f6ks\u00e9g \u00e9s Te szem\u00e9lyesen<br><br>Forr\u00e1s: <a href=\"https:\/\/balaton.hu\/a-borturizmus-kerult-a-vendeglatas-fokuszaba\/\">balaton.hu<\/a><br>Kiemelt k\u00e9p: pixabay.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0150szi forgalom\u00e9l\u00e9nk\u00edt\u0151 kamp\u00e1nyba v\u00e1gta a fejsz\u00e9j\u00e9t a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g. A szezon meghosszabb\u00edt\u00e1s\u00e1n k\u00edv\u00fcl a kamp\u00e1ny c\u00e9lja az, hogy reflektorf\u00e9nybe \u00e1ll\u00edtsa a hazai borvid\u00e9kekben rejl\u0151 potenci\u00e1lt \u2013 olvashatjuk az MT\u00dc honlapj\u00e1n. Id\u00e9n \u0151sszel \u00e9rdemes \u00faj szemmel felfedezni Magyarorsz\u00e1got, \u00e9s m\u00e9g jobban megismerni, milyen \u00e9lm\u00e9nyeket k\u00edn\u00e1lnak haz\u00e1nk borvid\u00e9kei. Ezt \u00fczeni a most indul\u00f3, 6 hetes \u0151szi [&hellip;]<\/p>","protected":false},"author":2,"featured_media":3305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,5,12],"tags":[36,382],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bor","category-boraszok","category-olvasnivalo","tag-boraszat","tag-borturizmus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A borturizmus ker\u00fclt a vend\u00e9gl\u00e1t\u00e1s f\u00f3kusz\u00e1ba - BALATON NEKED<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balatonneked.com\/en\/2021\/09\/09\/a-borturizmus-kerult-a-vendeglatas-fokuszaba\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A borturizmus ker\u00fclt a vend\u00e9gl\u00e1t\u00e1s f\u00f3kusz\u00e1ba - BALATON NEKED\" \/>\n<meta property=\"og:description\" content=\"\u0150szi forgalom\u00e9l\u00e9nk\u00edt\u0151 kamp\u00e1nyba v\u00e1gta a fejsz\u00e9j\u00e9t a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g. A szezon meghosszabb\u00edt\u00e1s\u00e1n k\u00edv\u00fcl a kamp\u00e1ny c\u00e9lja az, hogy reflektorf\u00e9nybe \u00e1ll\u00edtsa a hazai borvid\u00e9kekben rejl\u0151 potenci\u00e1lt \u2013 olvashatjuk az MT\u00dc honlapj\u00e1n. Id\u00e9n \u0151sszel \u00e9rdemes \u00faj szemmel felfedezni Magyarorsz\u00e1got, \u00e9s m\u00e9g jobban megismerni, milyen \u00e9lm\u00e9nyeket k\u00edn\u00e1lnak haz\u00e1nk borvid\u00e9kei. 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A szezon meghosszabb\u00edt\u00e1s\u00e1n k\u00edv\u00fcl a kamp\u00e1ny c\u00e9lja az, hogy reflektorf\u00e9nybe \u00e1ll\u00edtsa a hazai borvid\u00e9kekben rejl\u0151 potenci\u00e1lt \u2013 olvashatjuk az MT\u00dc honlapj\u00e1n. Id\u00e9n \u0151sszel \u00e9rdemes \u00faj szemmel felfedezni Magyarorsz\u00e1got, \u00e9s m\u00e9g jobban megismerni, milyen \u00e9lm\u00e9nyeket k\u00edn\u00e1lnak haz\u00e1nk borvid\u00e9kei. 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