1. How was the idea of the Balaton Treasure Hunt born?

Lake Balaton has always been close to my heart and I wanted to give people something new and exciting to bring them closer to this beautiful region. The aim of the game is for participants to discover the known and special places of Lake Balaton, while having fun, learning and enjoying a community experience.

2. How does the Balaton Scavenger Hunt work?

The treasures are hidden in prominent and frequently visited spots around Lake Balaton. There is no fixed route, anyone can join the search at any time. Information is constantly shared in the Balaton Valuables Rescue Facebook group, where the community can follow the progress of the game and find new tips.

3. What can be found in the treasures?

The treasures are special and unique: handicraft objects, relics related to Lake Balaton, tickets, as well as food and drink coupons are hidden among them. They are offered by local entrepreneurs, service providers and restaurants who support the game.

4. Who is involved in the cooperation and how does it work?

We now have over 100 local supporters, including craftspeople, caterers and service providers. They donate the treasures and we promote them in our community. Finders share their experiences on the Facebook group, bringing the offers and products in the game to over 100,000 people.

5. How do people receive the game?

It's a very likeable game because it's both exciting and community-building. Participants enjoy the challenges of treasure hunting while learning about the values of Lake Balaton. Many families and groups of friends report that the game gives them a real shared experience.

6. Why do you think the game is important for Lake Balaton?

The Balaton Treasure Hunt contributes to the preservation and promotion of the region's values. We highlight the fact that Lake Balaton has 4 seasons and is not only interesting in summer. The game also encourages local tourism, as the treasure hunters get to know the products and services of the providers and visit them.

7. Why are the local operators involved in the game satisfied?

The game not only generates direct reach, but also a large number of online impressions. When someone finds a treasure, they usually post about it in the group, so tens of thousands of people are notified. This brings significant attention to the operators, as many people discover their offerings this way.

8. Do you have a favourite story?

One of the most touching moments was when a mother shared that she and her son had found an angel-shaped fridge magnet. This place was especially important to her because it was where she used to remember her mother who was no longer with her. She took the discovery of the treasure as a sign and wrote that the angel would always stay with her. This story showed how play can unleash deep emotions.

9. Why has this game become so popular?

Perhaps the secret lies in the fact that everyone is reminiscing a bit about their childhood by looking for treasures. This excitement and joy of discovery is universal, and the game also allows them to discover the special faces of Lake Balaton. The social experience and the many positive feedbacks also contribute to the success. The initiative is less than a year old, but more than 1000 treasures have already found their way to the right owners. You can see the photos of the treasures on Facebook by entering #BalatonTreasureFinder and #BalatonRe HiddenTreasures.

10. What is the next step, where do you want to take the game?

Under the Janker project (JAN-KER 2001 Ltd.) and 100 other partners will launch the Spring Treasure Hunt on 23 March, and there are plans to launch a webshop where those who have not had such good luck in the treasure hunt will be able to buy the products in the game at a great price. This way they can share the experience of the game and get closer to the special values of Lake Balaton.